Luke's
Cold Brew Coffee Cold Brew Coffee
Design
VFX
3D Modelling
School Project
Semester 4
For my photography class we were asked to create a packshot in 3D. A packshot is a still or moving image of a product used to portray the item for advertising. Our product we could choose ourselves. I decided to go for a cold brew coffee, not only because it's my favorite, but also because I thought I could create something very interesting with it, especially because the brown of the coffee and white of the milk create a beautiful contrast.
Moodboard
First step towards my packshot was creating the idea. Since I chose a cold brew coffee I made a moodboard with the aura I was going for. Most importantly I wanted to create a beautiful transition between the milk and coffee.
And then this ended up as my first sketch! I didn't want a boring simple product, I wanted to play a little bit with it so it would be interesting to look at for the customer. That's why I decided to mix the liquids together in a sort of tornado above together with the words 'cold brew', that I pictured would be made out of ice. I also created a logo for it with the title 'Luke's coffee', inspired by both my little brother who's named Luke, but also by one of my favorite characters of the TV show 'Gilmore Girl's' where Luke owns a diner!
