For the launch of 270 Degrees’ new website, I created a short explainer video introducing the functionalities of our interactive 3D viewer. The goal was to communicate the tool’s possibilities in a clear and engaging way, showing how users can explore, customize, and interact with products in real time.

I took charge of the entire production process, from concept to final render. This included sound design, an AI-modified voice-over to achieve a dynamic tone, as well as 3D modeling and texturing of the showcased shoe. I also handled animation, lighting, and final editing to ensure a smooth and visually impactful result that fit the brand’s look and feel.